Texas A&M University-Kingsville Business Associate Professor chosen for Fulbright Award
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Business Associate Professor chosen for Fulbright Award

Posted on Tuesday, November 14, 2017

Dr. Hans Schumann, associate professor in the department of management, marketing and information systems at Texas A&M University-Kingsville, has been selected as a Fulbright Scholar and will spend time next semester teaching classes in Albania on Southeastern Europe’s Balkan Peninsula.

As Albania has been accepted as an official candidate for admission to the European Union, Schumann will be working with students and faculty at Luarasi University to help prepare them for a future in international business.

“I am thrilled to have been selected to be a Fulbright Scholar. It is indeed an honor,” Schumann said. “I personally love being exposed to other cultures and this will be an adventure. As far as I can see, almost nothing in Albania looks to be written in English and I know no Albania, Russian or Italian. I have been reassured, however, that I can teach in English and that the students, faculty and I will be able to communicate.”

Albania is across the Adriatic Sea from Italy and shares land borders with Montenegro, Kosovo, Macedonia and Greece.  Luarasi University is a private university that specializes in law and business, located in Albania’s capital city of Tirana.

“I will be working with the faculty and the students at Luarasi to help develop classes that teach concepts that will help Albanian students create business that will flourish both domestically and internationally,” Schumann said. “The exact courses I will be teaching are still being decided. My understanding from a fellow Fulbright Scholar presently in Albania is that decisions like these are made with much less advanced planning than is the norm at American institutions.”

In addition to working with the university, Schumann said he expects the United States Embassy there also will have him give seminars to other Albanian universities.

“I look forward to working with the students and faculty and with a culture that will be entirely new to me,” Schumann said. “As I frequently teach international business classes, I hope to bring my learnings back to the students in Kingsville.”

He said his Fulbright officially begins Feb. 1, 2018. The spring semester at Luarasi runs from March 5 through June 15. “Between Feb. 1 and March 5, I will work with the Albanians at the United States Embassy to work out details and syllabuses of my classes and seminars.”

Albania received European candidate status in June 2014. It is expected to take at least 12 to 24 months from now before a final decision is made on their candidacy for membership.

“If their candidacy is approved, Albania will have the need for management talent able to take advantage of the international marketplace. With EU membership, both business opportunities and threats will increase. Albanian businesses will need to understand how to function in an international context,” Schumann said.

“I am fortunate that I bring with me 25 years of war stories about how international firms work,” he said. “Because of this, I give real, credible examples of how mastering, or failing to master, this topic helped, or crippled, the business.”

“Although the focus of my trip is on teaching, I am looking forward to working with host faculty and learning about their academic interests and research. If there is a commonality of interest, I would happily consider joint research activity,” he said.

“This project should create a bond between our institutions which hopefully will lead to joint student or faculty exchanges in the future,” Schumann added. 

About Dr. Hans Schumann

Schumann received his bachelor’s degree in mathematics from the Rochester Institute of Technology and his master’s and doctoral degrees from the Kellogg Graduate School of Management at Northwestern University.

He came to Texas A&M-Kingsville in 2009 and has taught courses in economics, finance, product pricing and international business on both the undergraduate and graduate level. He took students to Leuphana International Summer School in Lüueneburg, Germany in 2014 and 2016 and he spent the summer of 2013 as an adjunct professor at Korea University’s International Summer Campus.

Prior to teaching, Schumann spent 20 years as a marketing and strategic planning executive. He has written business plans for a start-up jet airline, helped launch the AT&T Universal Credit Card and assisted numerous firms in marketing strategy, strategic planning, international cross-cultural marketing and finance operations. Immediately prior to coming to Texas A&M-Kingsville, he was global marketing leader for GE Healthcare.

While at Texas A&M-Kingsville, Schumann has served on the Faculty Senate, the Faculty Senate Executive Committee, the Writing Intensive Course Committee, the International Exchange Educational Fund Scholarship Awards Committee and the Intercollegiate Athletics Committee.

He received the Academy of Economics and Economic Education Distinguished Research Award and the College of Business Administration’s Distinguished Service of the Year Award.


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